Summer Outfit Guide: Analysis of Popular Summer Clothing Trends in 2023
As the temperature gradually rises, summer clothing has become a hot topic across the Internet. By analyzing social platforms, e-commerce data and fashion media content in the past 10 days, we have sorted out the most popular clothing trends in the summer of 2023 to help you easily cope with the hot summer.
1. Top 5 most searched summer clothing on the Internet
| Ranking | Item name | Hot search index | Core features |
|---|---|---|---|
| 1 | Ice silk wide leg pants | 9.8 | Breathable and drapey/multiple colors available |
| 2 | checkerboard sun shirt | 9.5 | UPF50+/Trend elements |
| 3 | hollow knitted vest | 9.2 | Stacking artifact/European and American style |
| 4 | washed denim skirt | 8.7 | distressed/high-waisted design |
| 5 | linen blend suit | 8.3 | Natural materials/complete outfits |
2. Outfit plans for three major scenes
1. Workplace commuting
| Match combination | Material recommendations | Color recommendation |
|---|---|---|
| shirt + suit shorts | Tencel/triacetic acid | Haze blue/off-white |
| Dress + light jacket | cupro wire | Morandi color series |
2. Leisure travel
| Match combination | Popular elements | Shoe matching |
|---|---|---|
| Short T+cycling pants | Fluorescent color/tie dye | dad shoes |
| Suspender skirt + blouse | Floral/geometric print | roman sandals |
3. Sports and fitness
| Item type | Technical fabrics | Brand popularity |
|---|---|---|
| Quick-drying sports bra | Coolmax | Lululemon |
| mesh sports shorts | Dri-FIT | Nike |
3. Four major fashion trends in summer 2023
1.Functional sunscreen: Demand for new sun protection fabrics has surged, and searches for sun protection clothing with brims have increased by 150% year-on-year.
2.retro resurgence: Denim style became popular again in the 1990s, and the popularity of ripped jeans increased by 82%
3.sustainable fashion: The transaction volume of environmentally friendly label products increased by 200%, with recycled polyester fiber attracting the most attention
4.dopamine outfit: Bright-colored clothing accounts for 60% of new e-commerce products, with lemon yellow and electric purple becoming popular styles.
4. Consumer purchasing behavior data
| price range | Proportion | Best selling period |
|---|---|---|
| 100-300 yuan | 45% | 20:00-22:00 |
| 300-500 yuan | 32% | lunch break |
| More than 500 yuan | 23% | All day weekend |
5. Expert advice
1. Select thePeppermint fiberThe fabric can lower the body temperature by 3-5℃
2. The ultraviolet protection factor (UPF) of light-colored clothing is 30% lower than that of dark-colored clothing and must be used in conjunction with sunscreen.
3. Loose-cut clothing is 40% more breathable than tight-fitting clothing, making it more suitable for hot and humid climates
4. It is recommended to prepare 3-5 quick-drying items in case of sudden rainfall. Heavy rains are frequent this summer.
Through the above data analysis, it can be seen that summer clothing in 2023 has reached a new height in the combination of functionality and fashion. No matter which style you choose, remember to prioritize your comfort and sun protection needs so your summer outfits are both beautiful and functional.
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