6.2 What holiday? An inventory of hot topics and hot content across the Internet
June 2 is not an internationally recognized traditional holiday, but with the development of Internet culture in recent years, this day has been given special significance by some netizens. The following is an inventory of hot topics and hot content related to "6.2" in the past 10 days (as of late May 2023) on the entire network to help you understand the special meaning of this date and the current focus of the Internet.
1. Interpretation of relevant festivals in 6.2

| Name | Origin | Ways to celebrate |
|---|---|---|
| international reversal day | Internet culture derivatives | Post plot-reversal videos/jokes |
| Programmer Care Day | IT industry spontaneously formed | Enterprises organize technology sharing activities |
| Internet Integrity Awareness Day | China official establishment | Carry out online law popularization activities |
2. Top 5 hot topics on the Internet
| Ranking | topic | heat index | Main platform |
|---|---|---|---|
| 1 | AI painting copyright dispute | 9.8M | Weibo, Zhihu |
| 2 | 618 Shopping Festival pre-sale | 8.5M | Douyin, Taobao |
| 3 | New energy vehicle price cuts | 7.2M | Understand Car Emperor, Station B |
| 4 | Internet celebrities visit stores to rectify chaos | 6.7M | Xiaohongshu, Kuaishou |
| 5 | Creative photos for college graduation season | 5.4M | WeChat, Douban |
3. 6.2 Related Hot Events
1.E-commerce platform warm-up activities: JD.com announced the launch of the "Super Flash Sale Day" on June 2, and Tmall simultaneously launched the "Mid-year Carnival" promotion. Both platforms started building momentum 10 days in advance.
2.Internet culture boom: The UP owner of Station B launched the "6.2 Reversal Challenge", requiring a 30-second video to tell a plot reversal story. Currently, the number of views on the topic has exceeded 20 million.
3.Special plan for technology companies: Many Internet companies have chosen to release their semi-annual product reports on June 2. Companies such as ByteDance and Xiaomi have been revealed to hold new product launches on this day.
4. Analysis of netizens’ focus of attention
| age group | core points of interest | Discuss high frequency words |
|---|---|---|
| Generation Z (18-25) | Secondary content for online festivals | Reversal, meme, joke |
| Workplace crowd (26-35) | E-commerce promotion information | Coupons, full discounts, pre-sales |
| Middle-aged group (36-45) | Internet Integrity Education | Anti-fraud, information security |
5. Special tips
It is worth noting that June 2 is also the "Cybersecurity Awareness Day" of multiple international organizations, including:
With the popularization and development of the Internet, "non-traditional festivals" like June 2 are gaining new connotations through the spread of Internet culture. Such dates often have the following characteristics:
It is recommended that users pay attention to distinguishing the authenticity of information, consume rationally, and protect personal privacy security when participating in relevant activities. Internet cultural festivals should become a carrier for spreading positive energy and innovative expressions, rather than blindly following trends.
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