What toy lights are popular during the Chinese New Year this year? Inventory of popular trends across the Internet
As the Spring Festival approaches, various toy lamp products have become a hot spot for consumption. By analyzing hot topics across the Internet and e-commerce platform data in the past 10 days, we have sorted out the most popular toy lamp trends during the Spring Festival this year to provide consumers with a purchasing reference.
1. Top 5 most searched toy lamps for the 2024 Spring Festival
| Ranking | Product name | Hot search index | core selling point |
|---|---|---|---|
| 1 | Magnetic levitation moon lamp | 987,000 | Suspension technology + 3D printing texture |
| 2 | AI projection lantern | 762,000 | Voice interaction + dynamic projection |
| 3 | Electronic dragon lantern | 654,000 | Wearable + Musical Rhythm |
| 4 | Nano spray starry sky light | 538,000 | Water mist imaging + constellation projection |
| 5 | Touch sensor Nian beast lamp | 421,000 | Pressure sensing + expression changes |
2. Analysis of characteristics of popular toy lamps
1.Technology integrates tradition: This year’s TOP3 products are all equipped with intelligent modules. For example, the magnetic levitation moon lantern can adjust the rotation speed through the mobile phone APP, the AI lantern can recite Spring Festival poems, and the electronic dragon dance lantern supports somatosensory control.
2.Immersive experience: The nano-spray starry sky lamp creates a three-dimensional nebula effect with a diameter of 2 meters, and the touch-controlled Nian Beast lamp will change into 6 expressions according to the intensity of stroking. This type of interactive design has increased by 300% compared with last year.
3.Cultural IP blessing: Data shows that the search volume for toy lanterns with the zodiac dragon element increased by 470% year-on-year, and the Forbidden City Cultural and Creative Co-branded lanterns were sold out in the pre-sale stage.
3. Price range and consumer preference
| price band | Proportion | Typical products | core audience |
|---|---|---|---|
| 50-100 yuan | 32% | Basic electronic lantern | primary and secondary school students |
| 100-300 yuan | 45% | Smart projection lantern | young family |
| More than 300 yuan | 23% | Limited edition IP co-branded lamp | collectors |
4. Precautions when purchasing
1.Security certification: High-quality toy lights should have CCC certification, and the LED light source must pass blue light hazard testing. Especially when purchasing for children, pay attention to the age label of the product.
2.Battery life: Actual measurements show that the continuous use time of toy lights with motor devices (such as magnetic levitation) is generally 4-6 hours. When purchasing, you can give priority to Type-C charging interface products.
3.Content expansion: Some smart lanterns support firmware upgrades. Before purchasing, you can check whether the manufacturer provides ongoing holiday theme update services.
5. Forecast of new trends in 2024
1.AR augmented reality: Some brands have launched lanterns that can be scanned to unlock the virtual fireworks function, and it is expected to see explosive growth before the Spring Festival.
2.sustainable materials: Environmentally friendly and biodegradable paper lanterns are back, and the weekly sales of a certain brand of bamboo fiber lanterns exceeded 100,000 pieces.
3.social function: Lanterns that support multi-person online interaction have begun to appear, and the "secret signal" for New Year greetings can be transmitted through light changes.
Judging from current trends, this year's Spring Festival toy lamp market shows obvious three major characteristics: "smart+", "cultural+" and "interactive+". When purchasing, consumers should not only pay attention to product innovation, but also practicality and safety, so that technology and tradition can jointly light up the Spring Festival.
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