What brand of underwear do female celebrities wear? The top 10 most popular underwear brands on the Internet revealed
Recently, female celebrities’ private clothing and underwear choices have become hot topics on social platforms. From red carpets to airport street shots, the underwear matching of actresses not only shows their personal taste, but also drives fashion trends. This article will combine the hot search data from the entire Internet in the past 10 days to reveal the top 10 underwear brands most favored by female celebrities.
1. List of top 10 most searched underwear brands

| Ranking | brand name | Related Actresses | Hot search index | price range |
|---|---|---|---|---|
| 1 | La Perla | Yang Mi, Dilireba | 9,852,341 | ¥2000-8000 |
| 2 | Victoria's Secret | Angelababy, Ni Ni | 7,635,289 | ¥300-1500 |
| 3 | Inside and outside NEIWAI | Zhou Dongyu, Liu Wen | 6,987,452 | ¥200-800 |
| 4 | Agent Provocateur | Zhang Yuqi, Zhong Chuxi | 5,423,678 | ¥1500-5000 |
| 5 | Ubras | Ouyang Nana, Zhao Lusi | 4,876,543 | ¥100-500 |
| 6 | Her Own Words | Yang Zi, Song Qian | 3,765,432 | ¥400-1200 |
| 7 | Chantelle | Liu Shishi, Tang Yan | 3,234,567 | ¥800-3000 |
| 8 | For Love & Lemons | Yu Shuxin, Bai Lu | 2,987,654 | ¥600-2000 |
| 9 | Intimissimi | Guan Xiaotong, Zhang Jingyi | 2,345,678 | ¥300-1000 |
| 10 | Jiaouchi | Li Qin, Mao Xiaotong | 2,123,456 | ¥100-400 |
2. Analysis of celebrity underwear styles
1.Luxurious lace style: La Perla and Agent Provocateur have become the first choice for red carpet actresses with their exquisite lace craftsmanship. The La Perla black lace series worn by Yang Mi in the latest magazine shoot triggered a demand for the same style across the Internet.
2.Athleisure style: The steel-free design of NEIWAI inner and outer and Ubras are popular among young actresses. Zhou Dongyu was photographed wearing NEIWAI basic models at the airport, and related topics were read more than 200 million times.
3.Sweet girly style: Victoria's Secret's pink series and For Love & Lemons' floral designs have become the favorites of post-95s. The lemon yellow underwear set shared by Yu Shuxin on Xiaohongshu has received over 500,000 likes.
3. Insights into underwear consumption trends
| trend category | Represent the brand | growth rate | main audience |
|---|---|---|---|
| Seamless underwear | Ubras/Jiaonei | +215% | Women aged 20-30 |
| Environmentally friendly material | Inside and outside NEIWAI | +180% | urban white-collar workers |
| Customized services | Her Own Words | +150% | high income group |
| Smart wear | Sujiliangpin | +320% | Technology enthusiast |
4. Commercial value brought by star effect
Yang Mi accidentally mentioned La Perla underwear in a variety show, which directly caused the sales of the brand's Tmall flagship store to surge by 470% that day. NEIWAI, which is endorsed by Liu Wen, saw its stock price rise by 9.8% in a single day after the official announcement of the cooperation, fully demonstrating the star's ability to bring goods.
It is worth noting that with the awakening of women's self-awareness, underwear selection no longer purely pursues sexiness, but comfort and functionality have become important considerations. This also explains why Ubras, which focuses on "sensorless wearables", has become a dark horse in the industry in just three years.
5. Expert advice: How to choose underwear that suits you
1.Pay attention to materials: Pure cotton, modal and other natural materials are more suitable for sensitive skin
2.Measure correctly: 85% of women have the problem of wearing the wrong size. Professional measurement is recommended.
3.Scene distinction: Different functional underwear required for daily/sports/special occasions
4.Regular replacement: Experts recommend changing to new underwear every 6-8 months
From the same style worn by celebrities to the choice of the public, underwear consumption is undergoing a change in concept from "pleasant others" to "pleasant oneself". Whether you choose luxury brands or affordable domestic products, comfort and confidence are the most beautiful rules for dressing.
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