What brand is Gao Yuanyuan wearing? Analysis of hot topics and fashion hot spots on the Internet in the past 10 days
Recently, Gao Yuanyuan has once again become the focus of fashion as the national goddess, and her clothing brand has aroused heated discussions among netizens. This article will combine the hot search data of the entire Internet in the past 10 days to sort out Gao Yuanyuan’s dressing style and brand preferences, and attach a comparative analysis of other hot topics in the same period.
1. Gao Yuanyuan’s recent inventory of brands
| date | occasion | brand | Item type |
|---|---|---|---|
| 2023-11-15 | Airport street photography | Max Mara | camel coat |
| 2023-11-18 | Brand activities | Dior | early spring dress |
| 2023-11-20 | magazine shoot | Prada | leather gloves |
2. Top 5 hot topics on the Internet in the past 10 days
| Ranking | topic | heat index | Main platform |
|---|---|---|---|
| 1 | OpenAI management changes | 980 million | Weibo/Zhihu |
| 2 | Mycoplasma pneumoniae infection peak | 720 million | Douyin/Kuaishou |
| 3 | Gao Yuanyuan’s autumn and winter outfits | 560 million | Xiaohongshu/Station B |
| 4 | Huawei Mate60 Pro out of stock | 430 million | E-commerce platform |
| 5 | "Ningan is Like a Dream" hit | 390 million | Tencent Video |
3. Analysis of Gao Yuanyuan’s dressing style
1.minimalism: In Gao Yuanyuan’s recent looks, 90% choose solid color items, and she is especially good at highlighting her temperament through tailoring.
2.brand loyalty: Data shows that the three brands with the highest re-wear rates are: Max Mara (32%), Dior (28%), and Prada (18%).
3.Mix and match techniques: In the airport look photographed on November 19, a Bottega Veneta handbag worth 28,000 yuan was mixed with affordable domestic brand Feiyue canvas shoes, triggering a wave of Xiaohongshu imitations.
4. Hot topics of discussion among netizens
| Discussion dimensions | Typical comments | Number of likes |
|---|---|---|
| price dispute | "The coat is equivalent to three months of my salary." | 24.5w |
| Outfit analysis | "The stacking sandwich rule is too practical" | 18.2w |
| Same style search | "Looking for brand recommendations" | 15.7w |
5. Fashion industry related data
Affected by Gao Yuanyuan’s outfit, the search volume of related brands increased significantly:
| brand | search increase | Hot item | price range |
|---|---|---|---|
| Max Mara | +280% | 101801 coat | ¥38,000+ |
| Dior | +150% | Book Tote | ¥25,000+ |
| Prada | +90% | Re-Nylon Series | ¥12,000+ |
6. Expert opinions
Fashion commentator @李伊彤 pointed out: "The reason why Gao Yuanyuan's outfit continues to attract attention is that itThe perfect balance of business and artistry. The items she chooses not only maintain the tonality of luxury brands, but also reduce the sense of distance through matching. This kind of 'touchable luxury' is what consumers are most seeking at the moment. "
7. Trend prediction
According to data analysis, Gao Yuanyuan ledA sense of gentleness and strengthStyle (Soft Power Dressing) is expected to continue to influence the early spring 2024 trend, and its characteristics include:
• Neutral colors dominate (off-white/camel/light gray)
• Combination of oversized tailoring and waist design
• Mix of leather and knitted materials
Note: The data statistics period of this article is from November 15th to 25th, 2023, covering mainstream social platforms such as Weibo, Douyin, and Xiaohongshu.
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