What kind of coat is good-looking for women? Inventory of the latest popular styles in 2023
As the seasons change, the choice of women's outerwear has become a hot topic on social platforms recently. Through data analysis across the entire network, we have sorted out the 10 most popular jacket styles and matching suggestions in the past 10 days to help you easily grasp the trend.
| Ranking | Jacket type | heat index | Core features | Recommended group |
|---|---|---|---|---|
| 1 | oversize denim jacket | 987,000 | Washed distressed craftsmanship/hole design | 20-35 years old |
| 2 | short knitted cardigan | 872,000 | Macaron color/pearl buttons | 18-30 years old |
| 3 | leather biker jacket | 765,000 | Matte texture/waist cut | 25-40 years old |
| 4 | plaid wool coat | 689,000 | Vintage houndstooth/double breasted | 30-50 years old |
| 5 | Sports style jacket | 621,000 | Reflective strip design/multiple pockets | 15-35 years old |
1. The effect of celebrities carrying goods of the same style is significant
Yang Mi’s recent airport street photos have become popularoversize denim jacketThe search volume soared by 300%, and the matching formula is: midriff-baring vest + high-waisted wide-leg pants + dad shoes. There are more than 50,000 related notes on Xiaohongshu, among which the keyword "slimming and wearing methods" appears most frequently.
2. Seasonal changes in material demand
| Material type | Increase in attention | Representative single product |
|---|---|---|
| Environmentally friendly recycled cotton | +45% | hooded sweatshirt jacket |
| sherpa | +38% | Motorcycle jacket lining |
| acetate | +29% | Drapey trench coat |
3. Big data analysis of color trends
According to the latest sales data from e-commerce platforms, the three best-selling colors this season are:Cream apricot color (32%),Olive green (25%)andHaze blue (accounting for 18%). It is worth noting that the return rate of bright-colored jackets is 17% higher than that of neutral colors. It is recommended to try them offline before purchasing.
4. Practical Suggestions for Purchasing
1.small womenShort jackets with a length of less than 55cm are preferred as they have a significant visual heightening effect.
2.Workplace commutingIt is recommended to choose a suit jacket with crisp shoulder lines, preferably made of wool blend material.
3.Slightly fat body typeAvoid horizontal striped designs, vertical stripes/monochrome will make you look slimmer
4.student partyYou can pay attention to the co-branded models of national fashion brands, the prices are mostly in the range of 300-600 yuan.
5. Real feedback from consumers
| product type | Praise keywords | The focus of bad reviews |
|---|---|---|
| woolen coat | Good warmth retention (87%)/positive fit (79%) | Easy to pill (23%) |
| down jacket | Lightweight (92%)/windproof (85%) | Diamond velvet (18%) |
| knitted cardigan | Soft and skin-friendly (94%) | Easily deformed (31%) |
Taken together, the selection of women’s coats in 2023 is presented."Equivalent to comfort and fashion"characteristics. It is recommended that you refer to the above-mentioned popularity list to make your selection based on your body shape characteristics and actual wearing scenarios, and also pay attention to the material composition and washing instructions on the product details page.
check the details
check the details
en
