How about visiting a milk tea shop? Popular topics and in-depth analysis of the past 10 days across the Internet
Recently, the milk tea brand "Yi Qi Yi Hui" has become the focus of heated discussions on social platforms, triggering extensive discussions on product taste, store services and marketing activities. This article combines the data of the entire network in the past 10 days (as of October 2023), and uses structured analysis to give you a comprehensive interpretation of the real experience of this Internet celebrity milk tea shop.
1. Analysis of popularity trends across the entire network
| platform | Amount of related topics | Hot search ranking | core keywords |
|---|---|---|---|
| 128,000 | Food list TOP3 | "New products coming soon", "Milk tea blind box" | |
| little red book | 56,000+ notes | Top 5 beverage store exploration categories | "Take photos and check in", "Hidden drinking methods" |
| Tik Tok | 320 million plays | Hot food list in the city | "DIY Tutorial", "Staff Interaction" |
2. Consumer evaluation data statistics
| Evaluation dimension | Positive rating | The focus of bad reviews | Excerpts from typical comments |
|---|---|---|---|
| Product taste | 87% | Sweetness cannot be adjusted | “The jasmine milk green tea base is amazing” |
| packaging design | 92% | Cup lid leaks easily | “Chinese style illustrations are worth collecting” |
| waiting time | 68% | More than 30 minutes during peak hours | “It is recommended to place orders in advance via mobile phone” |
3. Evaluation of TOP3 popular products
1.Blind box fresh fruit tea series: The main force of communication on social platforms. Each cup is randomly paired with seasonal fruits, triggering a check-in craze. However, some consumers reported that the proportion of fruits and ingredients was unstable.
2.Ink taro paste mochi: The creative combination of black sesame seeds and taro paste has a rich taste and has become a hot item limited to autumn and winter. The high sweetness is controversial.
3.Ice Bock thick milk tea: Dairy products that use a purification process have a rich milky aroma but are priced relatively high (28-32 yuan), with polarizing evaluations of cost-effectiveness.
4. Store service features and shortcomings
| City branch | average rating | Outstanding service | Main complaint |
|---|---|---|---|
| Shanghai Jing'an Store | 4.8/5 | Free snack table | Not enough seats |
| Hangzhou West Lake Store | 4.5/5 | Cultural and creative peripheral display | Confusing queue lines |
5. Consumer decision-making suggestions
1. Taste preference: It is recommended to choose options with less sugar, and signature tea series are better than fruit products.
2. A cost-effective choice: the price of medium cup size (500ml) is concentrated at 18-22 yuan, which is the same as similar brands.
3. Best experience time: 3-5pm on weekdays. Buying during off-peak hours can reduce waiting time.
Summarize:Yiqiyihui has successfully emerged from the industry with its high-looking products and youthful marketing, but there is still room for improvement in quality control standardization and production capacity management. It is recommended that first-time tryers choose the signature model and pay attention to the official mini program for new product promotions.
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