How much does it cost to take a family photo? ——Analysis of market prices and popular trends in 2023
As the Spring Festival approaches and the demand for year-end reunions increases, family portrait photography has become a hot topic on the Internet in the past 10 days. This article will combine the latest market data to analyze the price structure, regional differences and popular style trends of taking family portraits.
1. 2023 family portrait photography price list (mainstream cities)
| Service type | Basic package price | Contains content | Popular city reference prices |
|---|---|---|---|
| Simple studio photography | 200-500 yuan | 3 sets of looks + 5 photos of finishing | Chengdu 380 yuan/Shanghai 450 yuan |
| Location shooting | 800-1500 yuan | 2 hours of shooting + 10 photos of finishing | Hangzhou 980 yuan/Guangzhou 1,200 yuan |
| High-end customization | 3000-8000 yuan | Professional makeup + scene customization + 20 photos of finishing | Starting from 5,000 yuan in Beijing/6,800 yuan in Shenzhen |
2. Three major photography trends that are hotly discussed on the Internet
1.National trend retro style: Douyin’s #hanfufamily portrait topic has been played 230 million times, and the number of inquiries about the Ming-made Hanfu shooting package increased by 120% year-on-year.
2.Home documentary style: Xiaohongshu has over 50,000 notes on "Taking Family Portraits at Home", and natural light photography services have become the new favorite among post-95s families.
3.AI synthesis technology: Taobao data shows that monthly sales of AI virtual family portrait production service exceeded 100,000 orders, with an average price of 39 yuan/piece.
3. Five major factors affecting price
| Influencing factors | price range | Typical cases |
|---|---|---|
| Photographer qualifications | ±30-50% | Photographers who have won international awards can earn up to NT$2,000 an hour. |
| Costumes and props | +100-500 yuan | High-end cheongsam rental costs 300 yuan per piece |
| Retouching requirements | +20-200 yuan/piece | Commercial grade finishing quotation is 150 yuan/piece |
4. Practical suggestions for saving money
1.Off-peak shooting: Prices generally rise by 40% in the two weeks before the Spring Festival. It is recommended to choose mid-to-late January.
2.Group purchase discount: Meituan data shows that groups of 3-5 people can enjoy a 30% discount, with an average saving of 300 yuan.
3.Prepare independently: Bringing your own costumes and props can save 15-20% of the total cost. It is especially recommended for parents and children to bring their own clothes.
5. Real consumer feedback data
| satisfaction dimension | Positive rating | Main points of complaint |
|---|---|---|
| film effect | 89% | Over-retouched pictures (32%) |
| service attitude | 93% | Schedule coordination (accounting for 25%) |
| Cost-effectiveness | 76% | Hidden consumption (accounting for 41%) |
It can be seen from the data that the family portrait shooting market will show a diversified development trend in 2023. A basic package of 500-800 yuan can meet the needs of most families, while high-end customized services will exceed the 10,000 yuan threshold. It is recommended that consumers choose services based on actual needs and confirm contract details in advance to leave the warmest family memories.
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