Why does glutinous rice lotus root turn red?

Why does glutinous rice lotus root turn red?

In the past 10 days, glutinous rice lotus root has suddenly become a hot topic on the Internet. From food bloggers to social media users, they are discussing the "explosion" of this traditional dessert. This article will combine hotspot data from the entire Internet to analyze the reasons for the popularity of glutinous rice and lotus root, and sort out relevant structured information.

1. Three major reasons why glutinous rice and lotus root are hotly discussed on the Internet

1.star power: In a variety show, a star made glutinous rice and lotus root on the spot. The number of views exceeded 50 million times, which directly led to a surge in search volume.

2.healthy eating trends: The low-sugar glutinous rice and lotus root recipe has been widely circulated in the fitness community, with 120 million views on related topics.

3.cultural nostalgia trend: Young users initiated the #TraditionalDim SumRevival# challenge, and glutinous rice lotus root was frequently mentioned as a “childhood memory”.

2. Dismantling of the traffic data of Nuomi Lotus

Data shows that there was an obvious traffic inflection point on April 25, which highly overlapped with the period when a leading anchor was selling glutinous rice lotus root live, with sales of 120,000 copies in a single live broadcast.

3. User portraits and consumption motivations

According to e-commerce platform data, people who buy glutinous rice lotus root have the following characteristics:

4. The deep logic behind the phenomenon

1.Short video content empowerment: The "drawing" effect of the glutinous rice lotus root production process is very visually impactful and suitable for short video communication.

2.Supply chain upgrade: Prepackaged glutinous rice lotus root solves the pain points of cumbersome traditional production. Ready-to-eat products have grown by 270% year-on-year.

3.Reshaping cultural symbols: The merchant combines glutinous rice lotus root with national trend elements and launches co-branded gift boxes to attract young consumers.

5. Forecast of future trends

Judging from the trend of popularity on the entire network, the discussion of Nuomi Lotus Root is still on the rise. As the Dragon Boat Festival approaches, the following developments are expected:

This 800-year-old Jiangnan snack is telling the contemporary story of traditional food in a new way. Its popularity is not accidental, but a perfect collision between traditional food culture and modern communication laws.