Why are hand-made models so expensive?
In recent years, the market for hand-made models has continued to heat up, especially those with limited editions or popular IPs, which often cost thousands or even tens of thousands of yuan. Many consumers are left wondering: Why are these tiny models so expensive? This article will analyze the reasons for the high price of hand models from multiple perspectives such as material cost, IP licensing, production technology, market demand, etc., and combine it with hot topics in the past 10 days to reveal the secrets behind it.
1. Cost composition of hand-made models
The price of a figure is not set arbitrarily, but is determined by multiple factors. The following is a tabular analysis of the main cost components:
| cost item | Description | Proportion (example) |
|---|---|---|
| Material cost | High-grade resin, PVC and other materials, some limited editions will use metal or special coatings | 20%-30% |
| IP licensing fee | Copyright fees charged by animation and game companies, popular IP licensing fees are extremely high | 30%-50% |
| Production process | Fine processes such as manual painting and 3D printing mold development | 15%-25% |
| Transportation and warehousing | International transportation, loss-proof packaging and constant-temperature warehousing costs | 5%-10% |
| market premium | Limited edition hype, second-hand market hoarding, etc. | 10%-30% |
2. Analysis of hot figure topics in the past 10 days
Based on recent hot topics across the Internet, the following are typical cases that have triggered discussions:
| Popular events | price fluctuations | Reason |
|---|---|---|
| "Spell Return" Gojo Satoru limited edition figure is on sale | The original price was 2,000 yuan, and the second-hand price soared to 8,000 yuan. | Only 500 units were officially released, and fans rushed to buy them resulting in a scarcity premium. |
| MiHoYo "Genshin Impact" new character figures pre-sale | Pre-sale deposit is 500 yuan, total price is 1,800 yuan | The IP is very popular, and the official supporting bonuses (digital props) increase the added value. |
| Bilibili members purchase "blind box draw hidden money" activity | A single draw costs 59 yuan, and the hidden model has a market price of over 2,000 yuan. | Probabilistic marketing stimulates consumption, hidden models have unique designs |
3. Why are consumers willing to pay?
Despite high prices, the figure market continues to grow due to:
1.emotional added value: Fans pay for their favorite characters to satisfy their collection desire or identity.
2.investment attributes: Some limited editions increase in value over time. For example, the price of the "EVA" No. 1 mobile figure increased 10 times in 10 years.
3.social display: Sharing collections on social media has become a trend among young people, further boosting demand.
4. Future trends of the industry
With the popularization of 3D printing technology and the rise of domestic IP, the figure market may undergo the following changes:
-price tiering: There are two polarizations between high-end collection grade (10,000 yuan) and mass-market models (100 yuan).
-Digital linkage: Physical figures are bound to NFT or game props, such as the "Cyberpunk 2077" linkage plan.
-Domestic replacement:"Spirit Cage" "Time Agent"Waiting for the proportion of domestic IP figures to increase to reduce licensing costs.
To sum up, the high price of the figures is the result of the joint action of IP value, refined production and market strategy. For consumers, only by rationally evaluating the significance and financial capabilities of collections can they avoid the trap of "impulsive consumption".
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