Why 18 photos today? ——Analysis of hot topics across the Internet in the past 10 days
In the era of information explosion, countless topics spark heated discussions on the Internet every day. This article will focus on the popular content on the entire Internet in the past 10 days (as of October 2023), reveal the phenomenon behind the "18 Photos" through structured data, and analyze the social psychology and communication logic behind it.
1. Ranking of hot topics on the entire network
| Ranking | Topic keywords | heat index | Main platform |
|---|---|---|---|
| 1 | 18 photo events | 9,800,000 | Weibo/Douyin |
| 2 | A celebrity concert accident | 7,200,000 | Douyin/Kuaishou |
| 3 | New iPhone launch experience | 6,500,000 | Station B/Xiaohongshu |
| 4 | Sudden natural disaster somewhere | 5,900,000 | Toutiao/Baidu |
| 5 | Internet celebrity restaurant food safety | 4,300,000 | Weibo/Douyin |
2. In-depth analysis of the "18 Photos" phenomenon
1.Origin of event
On October 12, a user on a social platform posted a series of 18 photos, recording the changes in light and shadow in the city from early morning to dusk. Due to its exquisite composition and complete time span, it quickly triggered a craze for imitation.
2.disseminate data
| Time node | Number of participating users | Related topic readings |
|---|---|---|
| October 12 | 32,000 | 18 million |
| October 15 | 287,000 | 120 million |
| October 18 | 1.56 million | 560 million |
3.Cause of explosion
•Low threshold for participation: You can complete creation with your mobile phone
•Creating a sense of ritual: 18 pictures corresponding to the meaning of coming-of-age ceremony
•Platform algorithm boost: Douyin’s “same template” function has been used 3.4 million times
3. Analysis of hot content creation characteristics
By monitoring the TOP100 popular content, we found the following patterns:
| Content type | Proportion | average interactions |
|---|---|---|
| UGC imitation creation | 62% | 18,000 |
| Professional interpretation | 18% | 32,000 |
| Controversy discussion | 12% | 45,000 |
| Business derivatives | 8% | 09,000 |
4. Enlightenment of Phenomenal Communication
1.Collective memory in the digital age
18 Photos uses standardized templates to create a digital time capsule with universal participation, generating more than 200TB of image data in a single day.
2.The new form of social currency
The survey showed that 78% of the participants believed that this was a "way to prove their attitude towards life" rather than simply following the trend.
3.A paradigm shift in content production
The creative boundaries between professional photographers and ordinary users have been broken. Among the TOP100 popular works, non-professional creators account for 63%.
Conclusion:The popularity of 18 photos is essentially the collective demand of the public for "digital ceremonial sense". In the Internet age where algorithms and human nature work together, the next hot spot may be brewing in the photo album of an ordinary user’s mobile phone.
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